Vijay Jacob

Vijay Jacob is a growth strategist and entrepreneur specializing in SEO, AI driven search, and performance marketing. Over the past decade, he has helped SaaS, ecommerce, B2B, and consulting businesses achieve measurable growth. He is the Founder and CEO of AEO Engine, an Answer Engine Optimization agency, and his career has tracked the evolution of search itself, from classic keyword rankings to the AI generated answers that increasingly sit above them.

AEO Engine is a managed Answer Engine Optimization agency that helps brands earn citations, recommendations, and visibility in AI generated answers across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Copilot. Founded in 2018, the agency serves 50+ brands worldwide. Its work spans answer engine optimization and generative engine optimization, the disciplines concerned with how AI systems select, cite, and recommend the sources behind their answers.

Vijay's work centers on a structural shift in how people find information. Search is moving from ranked lists of links toward direct answers composed by AI systems, and visibility inside those answers depends on whether a brand is understood, trusted, and cited as an entity. For most of the past decade, search strategy meant winning positions on a results page. Increasingly, it means being named inside the answer itself, and his practice is built around that outcome.

The shift is from ranking on a page to being named inside the answer itself.

Vijay is an author on the AEO Engine blog, where he publishes research and practical guidance on answer engine optimization, AI search readiness, and measurement. His writing covers the difference between AEO and SEO, enterprise SEO firms ranked by AI search readiness, domain rating benchmarks, B2B funnel conversion benchmarks, and the playbook for ecommerce brands earning visibility in AI search. He writes for founders and marketing teams who need to understand how AI search changes discovery, and what to do about it.

Through AEO Engine, he advises companies on becoming the cited source in their category, building the entity signals, structured content, and authority that AI answer engines rely on when they decide which brands to name. His focus has stayed consistent across that decade: measurable growth for clients, visibility that is earned rather than bought, and search strategy built for how people find answers now.

For speaking invitations, interviews, podcasts, and media enquiries about answer engine optimization and AI search, contact Vijay through the AEO Engine team or connect on LinkedIn.